Service Journey Day: Leading with Purpose – Bridging Circularity, Automation & Culture w/ GEA Group

June 9th, 2026 | Munich, Germany

Join us on June 9th for a Service Journey Day hosted by GEA Group, where service leaders will come together for an immersive, peer-driven conversation on how service organizations are evolving into engines of growth. Throughout the day, participants will explore how circularity and sustainability can move beyond operational initiatives to become strategic drivers of revenue and customer acquisition, examine how the role of the service leader is shifting within the C-suite, and discuss the cultural and operational barriers that still prevent many service organizations from fully operating as profit centers.

Through interactive workshops and candid discussion, attendees will share practical insights on aligning circular economy metrics with enterprise outcomes, strengthening service’s strategic voice, and building the capabilities required to connect operational feasibility with commercial success. The day will include an operational tour of GEA’s facilities in use at Kloster Andechs, one of the last remaining monastery breweries, followed by an evening of beer tasting, dinner and networking. 

Thank you to our sponsor:

What is the Service Journey Roadshow?

Guide your organization’s service journey by coming together with your peers on-site at a host location, to discover, discuss, and start to solve the pressing challenges facing you and your teams. Service Journey days are a half day of learning, collaborating and networking. Each session includes onsite walkthroughs and is designed to build off of the Service Council’s industry leading research with real life, peer-led discussions of the successes and challenges they are facing. These member-only events are offered on a limited basis. Please complete the form as space is limited.