Conrad Smits leads the services and solutions delivery transformation of Royal Philips, a position he has held since 2017. As Philips establishes itself as a health tech leader with the goal of improving the lives of 3 billion people a year by 2030, it is putting customer-centricity at the core of organizational thinking, planning and execution. This involves partnering with customers on delivering on their Quadruple Aim (outcomes, cost, patient experience and personnel experience) via new business models, no longer selling products in only a ‘transactional’ manner but engaging in long-term partnerships to innovate care delivery and manage risk.

Conrad’s leadership role puts him at the helm of this transformation away from product delivery to a customer centric lifecycle approach to healthcare, where he is responsible for consistency and collaboration across a services portfolio crossing all 4 Philips business clusters and 17 Markets. His role covers integrating services and solutions delivery into strategies, processes definitions, all the way through to organizational mindsets.

He brings a unique blend and depth of knowledge of Philips to his role, coupled with success in growing and changing healthcare technology and consumer businesses alike, including Heineken, The Coca-Cola Company and Groupe Danone. He started his Philips career in 2002 as CEO of Philips Oral Health Care, based in Seattle, Washington, followed by positions in Philips Healthcare as CEO of MRI Division, and CEO of Diagnostic Ultrasound Division. In 2014 he became Chief Market Leader for the Philips Consumer Sector, and moved to Head of Commerce in 2015, responsible for Philips commercial performance management and capabilities development. He has lived and worked in the Netherlands, UK, US, Turkey and France. Conrad holds a Masters in Economic Sciences from Erasmus University in the Netherlands. He lives with his family in Boston, Massachusetts.