Sam Waicberg is the President of CareAR Holdings, A Xerox and ServiceNow supported company. CareAR is an AR/AI powered enterprise visual support platform that makes expertise accessible instantly for customers, employees, and field workers.. As the Service Experience Management (SXM) leader, CareAR specializes in bringing the service experience and customer experience together in a seamless digital workflow.

Prior to this role, Sam was the General Manager of Xerox Digital Services, a Xerox Business Unit focused on digital transformation by way of automation, efficiency, and innovation for its customers, and solutions. Additionally, Sam joined Xerox via the acquisition of CareAR Inc., where he was the Co-Founder and CEO. Sam is a veteran of the communications software industry and is passionate about creating solutions that disrupt industries, transform work functions, and improve the quality of our daily lives.