Tony Briggs is the Vice President of Lifecycle Solutions at Vermeer Corporation, a global manufacturer that delivers a real impact on the way important work gets done through the manufacture of high-quality industrial and agricultural equipment backed by localized service and support.

In his current role, Tony is responsible for growing Cutting Edge business year over year, evolving Lifecycle warehouse processes to increase efficiency, vetting systems and processes that enable efficiency and throughput and driving a premium customer experience.
Joining Vermeer more than 25 years ago, Tony has held positions as Vice President of Sales and Distribution, Director of Underground Solutions and Sales, Manager for Marketing Communications and roles in channel advancement, sales and training. Prior to Vermeer, Tony worked in sales at VGM Golf.

Tony has served on various Vermeer affiliated boards, including PCCA (Power Communication Contractors Association); Vermeer Southwest and Vermeer France. In addition to local community boards including 100 Men on a Mission – Red Rock and previously Pella Sports Park.
Tony graduated with a master’s in business administration from Drake University. He graduated with a B.A. in Marketing and International Business Certificate from the University of Northern Iowa. Tony lives in Pella with his wife Kristin and three sons.