September 19-21, 2022 | Chicago, IL (USA)

2022 Smarter Services™ Executive Symposium

The industry’s premier event for leaders in service, support, and customer experience for the purpose of learning, networking, and progressing their business transformations.

Service. Forward.

Please Join Us!

The Smarter Services Executive Symposium provides an invaluable opportunity to meet and network in an environment conducive to advancing executive relationships.

Guests will gain knowledge and insights from our keynote sessions, executive panels, research tracks, breakout sessions, transformational case-study workshops and more.

John Carroll

A Letter from the CEO

As we turn the page on the last 2+ years full of adversity and challenge as a result of the global pandemic (COVID-19), I’m excited to share our plans for the 2022 Smarter Services™ Executive Symposium this coming September 19-21st once again in the great city of Chicago. Last year, we built the discussions around the theme “Service. Reinvented.” reflecting on the dramatic evolution we all witnessed amidst the pandemic. Now we turn our attention forward with the 2022 event being designed around the theme ”Service. Forward.”

We are very excited to be working with our new venue partner, J.W. Marriott and the Chicago Travel & Tourism Event Bureau to create a healthy and immersive experience for our guests. The venue has allocated the entire 3rd floor to our event, including mainstage, breakout research track workshops, food and beverage activities, Smarter Services™ Solution Zone (sponsors) and our Technology Showcases.

We have designed the event to align with the interests of not only service leaders but also the personas which make up your strategic leadership teams across people, parts, data and technology. We are so excited to welcome you and your colleagues to a safe and impactful experience. Should you have additional ideas on how we can create a safe, educational and interactive environment, I welcome you to contact me directly via mobile (+1.617.717.8300) or via email ( to discuss your ideas or concerns, as well as, to share ways in which we can enhance your event experience pre-, during- and post-conference.

Jw Marriott

Sept 19 – 21, 2022 | Chicago

The 2022 symposium will take place at the JW Marriott in Chicago. Click the button below to book at our special guest rate of $299.

2021 Symposium By the Numbers

Workshop Tracks
Attendees are VPs & Higher
Attendees are Service Leaders
First-Time Attendees

Featured Speakers

Erin Izen Apron Square
Erin Izen
Senior Director of Workforce Programs
Home Depot Landscape
Bob Feiner
Bob Feiner
Senior Vice President
Dell Technologies
Elizabeth Dixon Headshot
Elizabeth Dixon
Former Principal Lead, Strategy, Hospitality and Service Design
Chick Fil A Transparent
Scott VerBracken
Scott VerBracken
VP Automotive Services
AAA Logo
Sasha Ilukhin
Sasha Ilyukhin
SVP, Customer Service Operations
Tetra Pak Two Liner
Karin Hamel
Karin Hamel
VP, Services, US Digital Buildings
Alex Ward
Alex Ward
Executive Director, Supply Chain Strategy
Cummins Logo2
Erik Anderson
Erik Anderson
President, Global Services
Robb Origer
Robb Origer
Vice President, Field Services
Sleep Number
Stefano Folli
Stefano Folli
EVP Head of Global Services & Solutions Delivery
Brad Haeberle
Brad Haeberle
Senior Vice President of Services
Siemens Logo Default
Jon Barr
Jon Barr
Head of IT - Americas
Laura Mather
Laura Mather
VP & GM Global Services
Eduardo Bio Photo 2020
Eduardo Bonefont
VP, Life Science Technical Service
Rod Cook
Rod Cook
Director, NA Service Operations
Trane Logo
Mark Hessinger
Mark Hessinger
Senior Vice President of Global Customer Services
3D Systems Logo
Joe Quitoni Square
Joe Quitoni
Founder and CEO
Greg Ratcliff
Greg Ratcliff
Chief Innovation Officer
Peter Seward
Peter Seward
Vice President of Engineering & Technical Services
Harpak Ulma
Smith, Rich Square
Richard Smith
Vice President, Product and Aftermarket Support
Komatsu Logo Dark
Mahesh Subramony
Mahesh Subramony, Ph.D.
Professor of Management
Asu Csl
Afeef Hussain
Afeef Hussain
Regional Director of Training, Development & Quality Assurance
Lux Resorts & Hotels
Tebin Brian
Brian Tebin
Director, Enterprise Architect
Corning Incorporated Logo
2019 Tim Crane Large
Tim Crane
Vice President and General Manager of Autonomy & Automation
Ron Kruse
Ron Kruse
VP of Service Operations
Volta Logo
Shannon Beecher
Shannon Beecher
VP, Services Supply Chain
IBM Logo® Pos RGB
Eric Fowler
Eric Fowler
Vice President Service and Warranty
PSI Corporate Horizontal Full Color
Chris Westlake
Chris Westlake
Director - Service Process and Digital Transformation
Generac Logotipo
Darcy Gruttadaro
Darcy Gruttadaro
Center For Workplace Mental Health



7:00am | Sponsor Set-up
8:00am | Sponsor Set-up
9:00am | (Invitation Only) Advisory Board (Industry + Technology)
10:00am | (Invitation Only) Advisory Board (Industry + Technology)
11:00am | Event Registration Opens (Lunch)
12:00pm | Opening Ceremony
12:15pm | Keynote Presentations
1:30pm | Research Track Workshops
2:30pm | Technology Showcase/Networking
3:30pm | Research Track Workshops
5:30pm | Keynote Presentations
6:00pm | Cocktail Reception


7:00am | Breakfast
8:00am | Keynote Presentation
8:45am | Keynote Presentation
9:15am | Technology Showcase/Networking
10:15am | Keynote Presentation
11:45am | Lunch
1:00pm | Research Track Workshops
2:15pm | Research Track Workshops
3:30pm | Technology Showcase/Networking
4:30pm | Keynote Presentation
5:30pm | Cocktail Reception


7:00am | Breakfast
8:15am | Awards
8:30am | Keynote Presentation
9:00am | Keynote Presentation
9:30am | Networking
10:00am | Keynote Presentation
10:30am | Research Track Workshops
11:45am | Closing Ceremony (Interactive Workshop)
12:30pm | Lunch (Grab n’ Go)

Workshop Tracks

Technology Sessions

Technology sessions are designed for IT directors and decision makers who are responsible for a service organizations IT strategy.

Leadership Sessions

Leadership sessions are designed for CEOs, executive directors, and other key decision makers of service organizations who are responsible for their organization’s strategic directions.

Health & Well-Being

As the world adapts to the new normal and we return to in-person events, the health and well-being of the Smarter Services Executive Symposium attendees remains our top priority. By working closely with JW Marriott in Chicago and Federal, State and Local public health officials, we will incorporate current best practices to provide you with the best level of protection at the Smarter Services Executive Symposium next September.

Our expectation is that we will all practice protocols that reflect a ‘spirit of respect and care’ for our Service Council community throughout the event. SC will continue to actively monitor local, state, and federal guidelines and we may further adjust our well-being protocols if local conditions change as we get closer to the event.

Here are 3 ways we’re protecting your wellness:

Partnering with JW Marriott to maintain their COVID-19 protocols while onsite including access control, protocol signage, sanitizing stations, protective shields at the front desk and reimagined food and beverage stations.

Collaborating with our contractors and the exhibitor and sponsor community to ensure everyone receives training on personal hygiene guidelines and response/recovery protocols related to suspected/confirmed cases of COVID.

Continuing to seek expert advice on up-to-the-moment health and safety direction from the WHO, the CDC, State and Local public health authorities, and recognized health and safety experts.

Our Sponsors

Platinum Sponsors
Gold Sponsors
Silver Sponsors
Bronze Sponsors

If you’re interested in sponsorship or exhibiting at the 2022 Smarter Services Executive Symposium, please contact Service Council.

Lead, Share, Partner with Us

The Service Council is made up of global leaders who are actively committed to the exploration of critical topics, insights and best practices. Please join our team of professionals and experts. We’re stronger and better together.