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Research Insight: The Journey to Intelligent Commercial Services Sales
This research insight examines how organizations are beginning to recognize the strategic impact of service and aligning both their culture and investments to prioritize and enable intelligent commercial services sales.
Insights include:
- How organizations are aligning service revenue offerings with customer preferences
- Impediments to, and strategic actions to enable, service revenue sales
- How service leaders’ technology investments are signaling continued focus on creating a 360° view of the customer.
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